Targeting Millennials

Targeting Millennials with Digital Media

Photo Credit: garyknight/flickr Connecting with the millennial generation is essential to your digital marketing efforts. With their short attention spans and need for convenience, engaging with this influential group requires a strategic approach. Who are the millennials? Consumers aged 18-36 … Continue reading

Programmatic Advertising Changes Face of Digital Marketing

Digital marketing evolves in tectonic shifts. If social media is one, programmatic advertising is another. What is programmatic advertising? It’s an automated, technology-driven method of selling and buying advertising in the digital space. The matrix of programmatic buying and selling … Continue reading