How to Choose the Right Social Media Platform For Your Business
Social media is an essential part of an effective digital marketing strategy, but there are no one-size-fits-all solutions. Depending on what you are trying to get out of your marketing efforts, some platforms may be more effective than others. In order to best communicate your message, it’s important to play to the strengths of specific services and know which channels are popular with your customer base.
LinkedIn is known as the world’s largest professional network. It is an ideal social media platform for businesses looking to build relationships or recruit new talent. It allows you to target specific types of customers and companies that would be a good fit for your offerings. For example, a digital strategy company could use LinkedIn to connect with a new client or partner with an SEO expert.
Also, more and more companies are using social recruiting to hire candidates. Over 75% of people who recently changed jobs used LinkedIn to inform their career decisions.
Twitter, with its quick updates and interactive nature, is an ideal channel for launching new products and generating an employer brand. 67% of US companies use Twitter for marketing purposes. By organically building a following, it offers countless opportunities to interact with the large volume journalists, tech professionals, and media influencers that populate the service. It’s also a great source for trending topics, so you can stay relevant by trend or news jacking.
Snapchat is a mobile app that allows users to send videos and pictures, both of which will self-destruct after a few seconds of a person viewing them. Businesses should consider using Snapchat if they’re looking to target a younger demographic. A few companies are already taking advantage of this space. Taco Bell announced they were reintroducing their Beefy Crunch Burrito by sending a snap to their followers and Amazon used Snapchat to send out exclusive deals during Black Friday.
Instagram allows users to post photos and videos to their Instagram feed, as well as temporary Instagram “stories” and live videos. Currently, over five million businesses use Instagram. It’s perfect for businesses that require a highly visual channel, like a fashion or art company. Letterfolk, a small business that sells felt letter boards uses Instagram to inspire customers and aspiring customers with the endless possibilities of their product.
Pinterest allows users to upload, save, and sort images—known as pins—and other media content through collections known as pinboards. For brands that sell a variety of products like home goods or interior design shops, curated image collections on Pinterest can act as a catalog of goods. Pinterest users often use the platform to plan future purchases, so it’s another great way to connect with your customers.
Liqui-Site’s digital marketing expertise can help you get the most out of your social media connections. Aside from maximizing the potential of your social channels, we also offer a range of valuable services including search engine optimization, online ads, and email marketing. Contact us today!