SMS marketing is a permission-based marketing channel that utilizes texting to spread promotional messages.
Here are the Top 8 Mobile Stats that show why SMS is such a great—and potentially untapped—channel for your organization:
- 97% of all text messages are opened
- 23 billion text messages are sent daily
- 80% of people are using text messaging for business
- 70% of consumers appreciate getting text messages from their healthcare provider
- 75% of people would prefer receiving offers via text messages
- 70% of employees think that companies should use texting for internal communication
- Millennials send 67 text messages per day
- 1/3 of business professionals can’t wait 10 minutes to respond to a text
Before you decide to leverage SMS in your marketing mix, check out this visual beginner’s SMS marketing guide by Trumpia in order to prepare an SMS strategy in line with best practices.