New Website Furthers Tobacco-Free Message in New York

Liqui-Site launches responsive website for POW’R Against Tobacco

(Nyack, NY) January 6, 2014 – Liqui-Site Designs, Inc. announced today the re-launch of a website for POW’R Against Tobacco. Since 1992, POW’R has promoted tobacco-free policies and educated the public about tobacco-free communities and the harmful effects of tobacco use in Putnam, Orange, Westchester, and Rockland Counties in New York.

Funded through a grant from the New York State Department of Bureau of Tobacco Control, POW’R is one of 29 community partnerships across New York State dedicated to making each community a healthier place to live, work and play. Their mission is to reduce morbidity, mortality and the social and economic burden caused by tobacco use. Core initiatives include reducing tobacco marketing, promoting tobacco-free outdoor policies and increasing the availability of smoke-free, multi-unit housing.

POW’R Against Tobacco is a long-time client of Liqui-Site Designs, and is one of several tobacco-free community partnerships of the American Lung Association of the Northeast that utilize Liqui-Site’s web design and development, search engine optimization (SEO), and digital marketing services.

POW’R Against Tobacco’s prior website was designed and developed by Liqui-Site in 2009. While functional and heavily trafficked, the site needed to be modified to meet current, responsive web design standards and to reflect changes to the organization’s messaging and policy.

Liqui-Site was responsible for the custom design of a new POW’R Against Tobacco website, implemented on the WordPress platform, at www.powragainsttobacco.org. The responsive site provides a flawless user experience across all devices, which is a must for successful digital marketing – especially with a target young adult audience that accounts for a majority of mobile website visits.

The design provides a fresh brand image and includes interactive components including embedded YouTube videos and a photo gallery. Easy navigation means that visitors can quickly locate information about the organization’s numerous campaigns, work in specific counties and partnerships, and supporting resources. Integrated social media- and social media sharing options – and on-page newsletter subscription streamline marketing and outreach efforts.

“We needed a website that is easy to navigate through our initiative-based topics, as well as be appealing to the eye,” said Maureen Kenney, Director, POW’R Against Tobacco. “The new design accomplishes this and allows visitors to educate themselves about current tobacco control related issues, and welcomes interested individuals to get involved in our cause. The creative team at Liqui-Site was punctual and communicative throughout the entire re-design process.” ture.”

About Liqui-Site

Since 2003, Liqui-Site is a digital agency focused on creative and technical execution—dedicated to delivering measurable results to cause-minded clients. An experienced team, driven by  relationships, solutions and social good, Liqui-Site specializes in custom websites, ecommerce, search engine optimization (SEO), search engine marketing (SEM), digital ads and retargeting, as well as email marketing and automation. Visit www.liqui-site.com or call (845) 353-7771.

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