Non-Profit Home Health Care Agency Gains Online Visibility

Liqui-Site launches responsive website for Home Aides of Rockland in New York

(Nyack, NY) January 23, 2014 – Liqui-Site Designs, Inc. announced today the launch of a new website for Home Aides of Rockland – a private, licensed and accredited, not for profit home health care agency serving individuals with frailty, chronic illness, and disabilities in Rockland County, NY.

Established in 1969 in response to a growing need for homemaker and personal care services in Rockland County, New York, Home Aides provides quality home healthcare services centered on individualized care plans and delivered by professional, caring home aides. Services include in-home and live-in health care, senior care companionship, family caregiver training and support, Patient Review Instrument (PRI) nursing home assessment, home safety assessment, nutritional counseling and physical therapy.

With more concise brand messaging, Liqui-Site was responsible for the custom design of a new website implemented on the WordPress platform, which is responsive across all devices. The new site, at www.homeaides.org, better reflects the organization’s long history of award-winning, quality care.

Liqui-Site developed interactive solutions to make a dearth of informative content more engaging to visitors. Interactive elements include a site-wide search utility feature, integration with dynamic Google Maps and content toggle within the sidebar, which showcases the organization’s news, events, and blog posts, based on a user’s personal display preference.

The new site is fully optimized for search engines and links to agency affiliates in Rockland County, the greater New York area, and nationwide in order to leverage related non-profit initiatives. The new site also facilitates online donations in a safe and secure environment that will help sustain the organization’s services, especially the reduced rate services that benefit those who cannot afford care otherwise. An email newsletter and contact form are a few of the features that have been embedded on-site for more efficient lead development from different site audiences: prospective clients, employees, and donors. Integrated social media and niche social networks – including social profile development – will help the Home Aides community stay connected.

“Home Aides of Rockland is a not-for-profit, but it must also ‘compete’ for visibility in the marketplace with dozens of for-profit home care agencies – so we have a unique situation. From my first meeting with the Liqui-Site team, I felt they understood what we needed. They knew what questions to ask, and in a language I could understand. The progress flowed quickly and logically, and kept to the schedule set for completion. On behalf of Home Aides of Rockland, we are quite optimistic that our new website will give us the presence we need,” said Cecilia Halverson, Executive Director, Home Aides of Rockland.

About Liqui-Site

Since 2003, Liqui-Site is a digital agency focused on creative and technical execution—dedicated to delivering measurable results to cause-minded clients. An experienced team, driven by  relationships, solutions and social good, Liqui-Site specializes in custom websites, ecommerce, search engine optimization (SEO), search engine marketing (SEM), digital ads and retargeting, as well as email marketing and automation. Visit www.liqui-site.com or call (845) 353-7771.

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