Custom fundraising campaign plug-in developed for nonprofits using WordPress
(Nyack, NY) July 27, 2016 – Liqui-Site announced today that it has entered into a strategic marketing partnership with Donately Corporation, makers of Donate.ly—a web-based donation platform. Donate.ly was created by interactive agency, Fifty & Fifty, based in San Diego, California.
Touted as “the simplest way to fundraise” and used by non-profit organizations, groups and individuals alike, Donate.ly boasts beautiful forms, peer fundraising, customizable reports and automated receipts.
Donate.ly’s website explains that at Fifty & Fifty, the team noticed that clients were “spending a ton of time frustrated with bloated and expensive fundraising software that kept them from growing their impact. They also saw that what clients needed was a simple and easy-to-use fundraising platform that took little time and resources to manage, so they could focus on solving the world’s most pressing problems.”
Taking the cross-section of social good and technology one step further, giving the ability for nonprofits to raise money on their own websites without pushing donors to a third-party platform was a need that New York digital agency, Liqui-Site recognized in their own work with clients.
Using Donate.ly’s powerful API, Liqui-Site developed a custom WordPress plug-in that further streamlines the process of setting up fundraising campaigns, as well as the real-time, automated transfer of donor email addresses into existing email marketing software.
Through web technology and digital marketing, Liqui-Site’s mission is to deliver measurable results to cause-minded organizations. The agency became the first official affiliate of Donate.ly, and the collaboration between Liqui-Site and Donate.ly is just one example of the power of creative technologists coming together to provide simple solutions.
“Working with Bryan over the last five months on this deeper relationship between our two organizations has been incredible. We’ve been transparent with one another, worked through technical details and contracts with ease, and are both looking forward to bringing these solutions to more nonprofits–ultimately with further contribution to the equity of our world,” said Kelly Campbell, President and CRO, Liqui-Site.
“We’re very happy to have Liqui-Site as Donately’s first affiliate partner. Our goal has always been to provide social good organizations with the best products and services we can provide. Liqui-Site is a great partner that shares this vision,” said Bryan Shanaver, CTO, Donate.ly.
About Liqui-Site
Since 2003, Liqui-Site is a digital agency that delivers leads, sales and higher profitability. An innovative team, driven by relationships, solutions and social good, Liqui-Site specializes in custom websites, search engine optimization, paid search, digital ads, and email marketing. Visit www.liqui-site.com or call (845) 353-7771 to learn more.
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