In today’s technology-driven society, not including social media as part of your business’ marketing plan is a mistake your company can’t afford to make. Marketing your business’ products or services over social media brings many benefits – here are just a few:
Improve Visibility
One of the most straightforward benefits of social media marketing is that it increases your business’ visibility. Engaging and interacting with customers, clients, employees, partners, and sponsors over social media expands the reach of your organization and increases awareness of your brand.
Increase Traffic
Social media marketing inevitably brings in more traffic to your business’ website, and eventually leads to higher conversion rates. This is mainly because social media allows you to reach a wider audience of potential customers. As such, it goes without saying that the more social media platforms you use effectively, the more customers you’ll bring in. Remember that many people only use one or two social media platforms, so by disseminating your content across a range of platforms, you increase your chances of bringing in new and diverse clients.
Raise Conversion Rates
With increased traffic comes an increased website conversion rate. But even more importantly, building relationships with social media users and regularly posting meaningful content contributes to more conversions – conversions that will last. Customers or clients who interact with a company regularly are much more likely to remain loyal to that company’s services over time.
Additionally, posting helpful, engaging content on a regular basis increases your brand’s credibility, which builds trust with potential customers. Think about it: wouldn’t you place more trust in a business that puts out content regularly and engages personally with its customers?
Cultivate Customer Satisfaction
Social media is the perfect tool for gauging customer satisfaction. For one thing, it allows you to communicate with customers on a personal basis through comments, chats, and messages. For another thing, it allows you to see what people are saying about your business.
Putting your name out there—allowing social media users to comment on your page and share and like your content—plants you right in the center of all the buzz. An organization that responds promptly to questions and concerns, and that builds up a friendly rapport with potential and actual customers, is well on its way to success.
As a bonus (if you do your work well), you can let customers do the advertising for you. When they experience great service, they’ll take to social media to share their satisfaction. And if you’ve created a visible online presence, they can tag you in their posts: leading traffic to your site in ever-increasing numbers. Then you’ll be glad you included a social media component in your marketing strategy.
At Liqui-site, we help businesses develop and implement social media marketing campaigns: delivering leads, sales, and greater profitability and impact. Contact us today to learn how we can help your business thrive on the social media scene.
