How eCommerce has changed business in many different ways.
Retailers of consumer goods should always be searching for more efficient ways to communicate with potential customers. In the digital age, eCommerce has shown that businesses can operate 24 hours a day, provide up-to-date information about their products, and market their services to more diverse demographics.
Clearly, this shift is a vast improvement from selling goods in a physical location, with limited hours of operation. Through social media, blogging, expertly designed webpages, and search engine optimization (SEO), more and more businesses are growing their brands like never before.
The effect of eCommerce
By selling online, retailers can save money while making it easier for consumers to find what they’re looking for. Operating a webpage that customers can explore from the comfort of their own home is significantly less expensive than maintaining a walk-in location. Plus, it removes the geographical limitations associated with working out of a brick-and-mortar store.
For example, a consumer may need a specific product only offered by a business located on the other side of the world. If she’s not willing to travel to get it, a user-friendly website solves this problem instantly. By allowing her to buy what she wants without leaving her apartment, the consumer can simply search using a few keywords, and voila! In essence, businesses that don’t have a strong web presence shortchange themselves—and sacrifice potential profits from a much larger pool of customers.
Social media and search’s roles in online selling
Social media, together with eCommerce has also influenced deeply the way we do business. It plays a critical role in keeping people updated on what a business has to offer. A snappy Facebook, Twitter, or Instagram post takes seconds to create—and has the potential to excite, engage, and drive action.
Videos, photos, and text can all be incorporated into a successful social media campaign, and give marketers creative freedom to represent their brand however they please. From posting short video testimonials by existing customers, to daily descriptions of new products, to behind-the-scenes looks at the way the company operates—the possibilities are endless.
Data collection is also an invaluable tool that businesses can use to tailor their marketing efforts to customer needs. By examining statistics on popular keyword usage, which search engines are most preferred, and the specific items people are looking for, retailers can improve SEO. Information like this is crucial for any company that wants to appear at the top of Google search results.
There are a number of options for business owners looking for web design, digital ad placement, and social media management solutions. Non-profit organizations, publishers, technology corporations, and food and beverage brands all have different audiences and messages—but their goals remain the same: an intuitive, memorable customer experience, whether it’s in-store or online.
Do you agree eCommerce has changed business? Want to streamline your eCommerce website, and extend your reach?
Connect with Liqui-site today.
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