Mastering the marketing funnel might seem like an exact science—but in reality, the funnel looks different for every company. That said, there are certain steps you can take to optimize any marketing funnel, whatever your target audience and end goal.
If you’re not sure where to start, here are a few best practices to consider.
Start with a goal
To create an effective marketing funnel, you need to start with an end in mind. Otherwise, how will you know if you’ve been successful?
Define a specific target audience, then decide the action (or actions) you want that audience to take at the end of your funnel. That action might include buying a product, subscribing to your blog, or signing up for your event. WIth an end in mind, you can create a more specific, effective funnel, and track your success.
Lead with quality content
To move your audience through your funnel, you need to give them something of value. That could be practical tips, insider information, or just an incredibly well-written article that strikes an emotional chord.
That’s where an effective content marketing strategy comes in. At every stage of the funnel, high-quality content can motivate your audience to take the next step—while the lack of it might cause them to leave.
Depending on which stage the consumer is at, the type of content you want to provide them with may differ. In order to attract prospects at the first stage of the funnel, for example, it’s a good idea to produce blog posts or videos containing valuable, compelling content that leaves prospects wanting more.
Later on, you might offer some case studies demonstrating the clear value of your product or service, emails to keep prospective clients in the loop—and, of course, solid landing pages for that moment when a prospect is ready to convert.
Improve and optimize
As you put your plan into action and look at your results, you’ll notice areas for improvement along the way. Track your conversions, page views, and bounces. Analyze what’s working and what isn’t, then adjust as needed. But don’t let endless improvements stop you from implementing your funnel.
Rather than waiting until your marketing funnel is completely perfected, set it up and make working adjustments. That way, you won’t lose valuable time—which translates to valuable conversions.
If you need a little help developing your marketing strategy or creating quality content, trust the digital marketing experts at Liqui-Site. Contact us today to learn more.
