Social media has grown significantly in recent years and covers a broad range of online sites used by business people and consumers in all walks of life, each with a specific set of interests. From LinkedIn to Facebook to Twitter, YouTube and other online sites that connect with others in their business fields and networks, social media has opened doors that would have otherwise never been ajar. Today, social media exploits the ability to be found and has exploded as a new world of communication exchange.
In the Madmen days of advertising, we talked about reach, frequency and repetition. All that is what social media does today. Social media is changing the business landscape as quickly as a hot YouTube video makes its way around the Internet. To give you an idea of how a coordinated social media network works, as one Cairo activist succinctly put it, “We used Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” Think about that for a moment and ask yourself; Have I got a product, service or event to share with an interested market? Is that a vertical market? Is the market local, regional or national? Is the market age-related, sports-related? How far down do you want to drill? Social media will take you there.
And these are not new questions! Yet the process of implementing their answers for the purpose of generating leads, conversions, sales and profits has changed. Until recently, that process only included print marketing, telemarketing, event marketing and display marketing, to name a few – all of which are time and labor intensive – and, oh, the expense.
On the flip side, today, social media marketing has blown the doors off these conventional marketing methods – in terms of reduced time (immediacy) and investment – to create and multiply reach, and generate staggering ROI.
It doesn’t matter what you sell, where you sell it, when you sell or to whom. Social media is about zeroing in on your decision-makers and opening the doors to let all of them find you, your products and your services. Social media IS “the better mouse trap.” Let us show you how a coordinated social media strategy can work for you and the world [of qualified prospects] will beat a path to your door. Make sure it’s open when they get there.
