One of the most daunting challenges we’ve seen clients face is drafting content when overhauling an existing website. Many believe that because it’s a “new” site, the content must be completely rewritten from scratch. Not true.
What can be done instead is a combination of re-purposing content from the existing website, as well as from other marketing collateral (brochures, sell sheets, annual reports, and so forth). Then – and this is the most important aspect of content development – the recycled content must be properly optimized for the search engines, based on the top 10 key terms that have been identified for best organic position on the search engines. And when we talk about the engines, we mean the four major players that account for 99% of Internet searches: Google, Yahoo, MSN and Bing.
Now, this may surprise you, but you’ll most likely need many more content pages than the existing site contained. (Read: 5 pages just won’t cut it if you’re looking for Page 1 position.) Why? Because when it comes to indexing, content is king!
And the more well-written, SEO-friendly pages your site houses, the better your chances for being found on Page 1, organically.
Do you know how your website measures up? Know where you rank for specific key search terms? Find out, with a complimentary website evaluation from Liqui-Site.
