This past Tuesday was Valentine’s Day, so we decided to do something special for our valued clients. Not exactly out-of-the-box, but creative and thoughtful just the same, we sent Godiva chocolates with a simple note: “When we say we love our clients, we’re not kidding! Thank you for your business. From Liqui-Site Designs”. There was no reference to Valentine’s Day – other than the “love” and the fact that it was delivered on that day.
The response was both overwhelming and humbling. In the last two days, we received a wonderful message from almost every client. It just goes to show that being authentic is always much appreciated. Being unexpected is even more powerful.
Unfortunately, most companies don’t go the extra mile to show their clients how much they value their business. With most daily communication occurring via email or social media for maximum efficiency, it’s the human interaction of a telephone call or the gesture of a special delivery that can further solidify relationships.
How do you show appreciate for your clients or customers?
