Google Analytics 4 (GA4), the latest version of Google’s web analytics platform, delivers powerful features for tracking and analyzing user behavior on websites and mobile apps. Users of the old version (Universal Analytics) should know that this version will be … Continue reading
Here at LIQUI-SITE, we’re known for our passion for digital marketing. We have successfully helped countless clients over the years utilize each and every cent of their marketing budget effectively, and we know the importance of successful projects for small … Continue reading
Multichannel Marketing made right gives huge advantage to organizations that exploit it. In the early days of marketing, limiting your approach to one communication platform may have been enough. But in today’s non-stop, multichannel world, putting up billboard advertisements or … Continue reading
How eCommerce has changed business in many different ways. Retailers of consumer goods should always be searching for more efficient ways to communicate with potential customers. In the digital age, eCommerce has shown that businesses can operate 24 hours a … Continue reading
In today’s technology-driven society, not including social media as part of your business’ marketing plan is a mistake your company can’t afford to make. Marketing your business’ products or services over social media brings many benefits – here are just … Continue reading
Everyone is talking about digital marketing these days. But what exactly does it consist of, and how can you know whether your business needs it? Question no longer, because we’ve got the answers you’re looking for. The Basics of Digital … Continue reading
You’ve probably heard of content marketing by now, but if you haven’t, here’s the scoop. Content marketing is marketing copy that isn’t a direct advert for your business (like, say, your web copy is), but which still entices readers to … Continue reading
As users gravitate more and more toward messaging apps like Facebook Messenger, iMessage, and WhatsApp, it’s no wonder that messenger marketing is on the rise. What better way to reach customers than through the apps they use on a daily … Continue reading
Marketing. Handled well, it can turn even the smallest of businesses into a household name. Handled poorly, it can leave your company’s reputation in tatters and your dreams in the dust. With so much at stake, it’s vital you choose … Continue reading
Mastering the marketing funnel might seem like an exact science—but in reality, the funnel looks different for every company. That said, there are certain steps you can take to optimize any marketing funnel, whatever your target audience and end goal. … Continue reading
