Measuring Foot Traffic from Digital Ads
Foursquare’s newest tool, Attribution, allows the social and location platform to measure the foot traffic generated by digital ads. As a result, ads can now be connected to physical store visits. Users must be willing to leave their location-sharing feature … Continue reading
Mobile Ad Targeting in 2016
Out with Demographics, In with Search Intent In traditional marketing, demographics have always been a major component when it comes to targeting. For decades, it made more sense to create marketing materials that targeted a typical customer profile, but that’s … Continue reading