Chatbots: Are They a Good Option for Your Business?
Love them or hate them, chatbots aren’t going away anytime soon. And if you’re a business owner, that may be good news. Chatbots can save you a significant amount of time and money, providing faster customer support that translates to … Continue reading
The Ins and Outs of Account-Based Marketing
In today’s digital age, marketing is more competitive than ever. To combat this, many companies are adjusting their marketing approach to target customers more directly—a strategy called account-based marketing. If you’re not using this technique, you can bet that some … Continue reading
The Future of Augmented Reality on Mobile Applications
Augmented reality (AR) may sound like something out of a futuristic sci-fi movie, but it’s quickly taking off in the real world. What’s more, this technology is proving helpful in a variety of situations—from video games to business meetings to … Continue reading
Why You Should Hire a Digital Marketing Agency: Part 2
6 Reasons to Hire a Digital Marketing Agency for High-Quality Work: Part 2 In the first installment of this two-parter, we gave you three reasons why hiring a digital marketing agency can be the most cost-effective and efficient approach for … Continue reading
3 Lesser-Known Strategies for Scaling Google Search Results Pages
Semantic phrases glide through your blog posts with the grace of Michelle Kwan. Kris Jenner takes notes on your social media strategy, and the load speed of your accelerated mobile pages (AMPs) is enough to leave a cheetah in the … Continue reading
The 3 Keys to Lifecycle Marketing
The 3 Keys to Lifecycle Marketing What if we told you there was a way to close the gap between lead generation, customer relationship management, and sales? Well, there is—lifecycle marketing. Although first employed by bigger companies, it’s now easier … Continue reading
4 Ways to Get Organic Links Without Asking for Them
Getting organic links to your blog or website is something many SEO writers struggle with. Without other people or sources linking to your page, your content has a much lower chance of being seen by those you want to reach. … Continue reading
Digital Hospitality: How To Create a Welcoming Website For Your Hotel
Hotel owners, picture this. Some guests walk into your hotel’s lobby, but no one is there to greet them. They notice that the wallpaper is peeling and the carpet is stained. (Let’s not even go into the smell.) The guests … Continue reading
Your Small Business Needs a Website: Here’s Why
Did you know about 60 percent of small businesses (those made up of one to five employees) don’t have a website? While that stat is hard to believe for those of us in the digital sphere, many small business owners … Continue reading
How to Choose the Right Social Media Platform For Your Business
How to Choose the Right Social Media Platform For Your Business Social media is an essential part of an effective digital marketing strategy, but there are no one-size-fits-all solutions. Depending on what you are trying to get out of your … Continue reading