Brand Loyalty Is Fading: Content Marketing is King
People used to have loyalty. Brand loyalty, that is. Attachments were so strong that brand loyalty would sometimes follow a family through generations. Let’s say you were raised in a Cheerios household. As an adult, you might go to the … Continue reading
How Does a Website Impact Brand Perception?
What is a brand anyway? Many think that a brand is color schemes, logos and symbols, packaging, ad campaigns and promotional efforts. But a brand is more than that. A brand is not apparent at the moment a marketing strategy … Continue reading