The Secret to Exceptional Content Marketing
You’ve probably heard of content marketing by now, but if you haven’t, here’s the scoop. Content marketing is marketing copy that isn’t a direct advert for your business (like, say, your web copy is), but which still entices readers to … Continue reading
Brand Loyalty Is Fading: Content Marketing is King
People used to have loyalty. Brand loyalty, that is. Attachments were so strong that brand loyalty would sometimes follow a family through generations. Let’s say you were raised in a Cheerios household. As an adult, you might go to the … Continue reading
Content Strategy vs. Content Marketing Strategy
Photo Credit: pshan427/flickr When it comes to digital marketing, quality content remains top priority. Between SEO and user experience, content is what can make or break your website. With all of the talk of creating great content, the lines between … Continue reading
Facebook For Nonprofits: Part II
First, You Need a Social Media Policy (Download a Template, Free!) Photo credit: palebluerobot/flickr Social media is an amazingly effective way to increase awareness of your nonprofit organization to those you normally wouldn’t be able to reach in a cost-effective way. … Continue reading
Content Drives Web Design
When preparing for a website overhaul, you may think that the design of the new site is the first step — but the opposite is actually true. Without knowing what content will be presented on the new site, the layout … Continue reading