You’ve probably heard of content marketing by now, but if you haven’t, here’s the scoop. Content marketing is marketing copy that isn’t a direct advert for your business (like, say, your web copy is), but which still entices readers to … Continue reading
People used to have loyalty. Brand loyalty, that is. Attachments were so strong that brand loyalty would sometimes follow a family through generations. Let’s say you were raised in a Cheerios household. As an adult, you might go to the … Continue reading
Getting organic links to your blog or website is something many SEO writers struggle with. Without other people or sources linking to your page, your content has a much lower chance of being seen by those you want to reach. … Continue reading
If your business doesn’t already have an editorial calendar in place to organize the implementation of your content marketing strategy, it’s time to put one together. An editorial calendar, or content calendar, is a collaborative document that maps out the … Continue reading
Between all of these different platforms, there are so many different metrics and analytics in front of you and it can be difficult to tell which ones are really important. In order to make sure your social media efforts are … Continue reading
A blog is great for SEO and gaining traffic to your website. High quality content is an important element of any content marketing strategy, but there is more to it then just posting an article to your blog. If you … Continue reading
Photo Credit: garyknight/flickr Connecting with the millennial generation is essential to your digital marketing efforts. With their short attention spans and need for convenience, engaging with this influential group requires a strategic approach. Who are the millennials? Consumers aged 18-36 … Continue reading
Social media marketing is an investment of time, resources and money – it’s important to know that you’re getting out as much as you’re putting in. 41% of companies said that they have no idea whether or not their social … Continue reading
Photo Credit: pshan427/flickr When it comes to digital marketing, quality content remains top priority. Between SEO and user experience, content is what can make or break your website. With all of the talk of creating great content, the lines between … Continue reading
Staying in touch with your audiences via email marketing is one of the most important tools to grow your business or increase fundraising for your nonprofit. Sadly, email marketing databases degrade about 22.5% each year based on a multitude of … Continue reading
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