Using LinkedIn To Market Your Brand
Today, most professionals have a LinkedIn account for networking and job search purposes. In fact, LinkedIn currently has over 200 million members! It’s the top social networking site for professionals – and it also has some great properties that can … Continue reading
How To Use Instagram To Promote Your Brand
Twitter and Facebook are a given when it comes to what platforms you decide to use for your business’ social media marketing plan – but what about Instagram? Some may not understand how Instagram brings value to a brand’s online … Continue reading
How To Increase Website Visitor Engagement
You work hard developing the content and design of your website, but unless those aspects drive users to engage on your site, it doesn’t mean anything. If visitors aren’t pulled in and compelled to take action, you’ve got to re-strategize. … Continue reading
Content Drives Web Design
When preparing for a website overhaul, you may think that the design of the new site is the first step — but the opposite is actually true. Without knowing what content will be presented on the new site, the layout … Continue reading
Your Ultimate Guide To Content Repurposing
Content marketing is the best way to generate traffic to your site, but continuously coming up with new ideas can be hard. We get it! Once you come up with a fresh concept and put a ton of work into … Continue reading
Dynamic Content For Your Email Strategy
We’ve told you before how effective it can be to implement the proper email marketing techniques to your digital marketing plan. It can be used to get traffic to your site and build relationships with your customers. Email marketing can … Continue reading
Expand Your Reach Using #Hashtags
If you’re active on social media, then you‘ve definitely come across a hashtag or two. Basically, a hashtag is a keyword or phrase that comes after the # symbol. Clicking on hashtags on Twitter, for example, displays a feed of … Continue reading
3 Steps to Creating A Business Editorial Calendar
Even the shortest and most singular-objective brand campaigns require compelling content, and a strategy for creating and publishing that content to take advantage of every opportunity to deliver consistent messaging, align campaigns, and reduce marketing spend. The more you can … Continue reading
Responsive Content Marketing: Carve out a Space for Tablet Video Consumption
The US market for tablet usage continues to grow, and nearly half the population is expected to use tablet devices by the end of the year. Increasingly, tablets are taking on a more important role in advertising and ecommerce. Tablet … Continue reading