The Secret to Exceptional Content Marketing
You’ve probably heard of content marketing by now, but if you haven’t, here’s the scoop. Content marketing is marketing copy that isn’t a direct advert for your business (like, say, your web copy is), but which still entices readers to … Continue reading
Brand Loyalty Is Fading: Content Marketing is King
People used to have loyalty. Brand loyalty, that is. Attachments were so strong that brand loyalty would sometimes follow a family through generations. Let’s say you were raised in a Cheerios household. As an adult, you might go to the … Continue reading
How Does a Website Impact Brand Perception?
What is a brand anyway? Many think that a brand is color schemes, logos and symbols, packaging, ad campaigns and promotional efforts. But a brand is more than that. A brand is not apparent at the moment a marketing strategy … Continue reading
Top 5 Benefits of an Editorial Calendar
If your business doesn’t already have an editorial calendar in place to organize the implementation of your content marketing strategy, it’s time to put one together. An editorial calendar, or content calendar, is a collaborative document that maps out the … Continue reading
Add Video To Your Marketing Strategy
Using video to reach your target audience and increase website traffic is a digital marketing best practice. Videos are fun, engaging and a unique way to showcase your brand in a way that text and photos just can’t. Consumers are … Continue reading
Your Guide To High Conversion Landing Pages
Launching a campaign? Marketing a new product? Promoting an event? Creating a dedicated landing page should be one of your top priorities. Landing pages are individual web pages that are relevant, informative and push your audience to take an action … Continue reading
Content Published! Now What?
A blog is great for SEO and gaining traffic to your website. High quality content is an important element of any content marketing strategy, but there is more to it then just posting an article to your blog. If you … Continue reading
5 SEO Tips For Ecommerce Success
Photo Credit: Gayle Nicholson/flickr Optimizing your website for search is essential for any business, but for ecommerce sites, the process is even more important. Offering great products won’t mean much if your customers find your competitors instead of your store … Continue reading
Targeting Millennials with Digital Media
Photo Credit: garyknight/flickr Connecting with the millennial generation is essential to your digital marketing efforts. With their short attention spans and need for convenience, engaging with this influential group requires a strategic approach. Who are the millennials? Consumers aged 18-36 … Continue reading
Content Strategy vs. Content Marketing Strategy
Photo Credit: pshan427/flickr When it comes to digital marketing, quality content remains top priority. Between SEO and user experience, content is what can make or break your website. With all of the talk of creating great content, the lines between … Continue reading