When Is Magento Community Edition the Right Choice?
While small to mid-sized businesses want to compete with the best in their industry, it’s not always feasible due to limited finances. Magento Community makes custom website design and ecommerce development possible because it’s feature-rich out of the box and … Continue reading
Skimming the Surface of Mobile Marketing
Mobile marketing has had a good run, but the race has only just started. By 2019, mobile advertisement expenditures are estimated to account for 72 percent of all American digital ad costs. The marketing world’s reliance on mobile is serious, … Continue reading
Your Guide To Local SEO
Attractive, relevant storefronts draw plenty of potential clients and customers… the same is true when it comes to your website. Enable your small business to compete with the likes of Amazon and other companies by optimizing your site for local … Continue reading
Measuring Foot Traffic from Digital Ads
Foursquare’s newest tool, Attribution, allows the social and location platform to measure the foot traffic generated by digital ads. As a result, ads can now be connected to physical store visits. Users must be willing to leave their location-sharing feature … Continue reading
Why Purpose Marketing?
Over the past several years, marketing has been moving away from traditional methods. With the rise of social media and instant communications, consumers can see past advertising gimmicks and pitches. They want authenticity, honesty and a clear purpose. Without a … Continue reading
Top 5 Benefits of an Editorial Calendar
If your business doesn’t already have an editorial calendar in place to organize the implementation of your content marketing strategy, it’s time to put one together. An editorial calendar, or content calendar, is a collaborative document that maps out the … Continue reading
What Twitter’s Timeline Update Means To Brands
Twitter’s latest update features a new algorithm, giving the timeline a total transformation. Instead of chronological tweets, users will now see tweets sorted by importance at the top of their timeline. Users will no longer need to scroll through hundreds … Continue reading
Add Video To Your Marketing Strategy
Using video to reach your target audience and increase website traffic is a digital marketing best practice. Videos are fun, engaging and a unique way to showcase your brand in a way that text and photos just can’t. Consumers are … Continue reading
Mobile Ad Targeting in 2016
Out with Demographics, In with Search Intent In traditional marketing, demographics have always been a major component when it comes to targeting. For decades, it made more sense to create marketing materials that targeted a typical customer profile, but that’s … Continue reading
What Consumers Want From Brands In 2016
With a new year comes new trends and predictions for digital marketing. In the past, marketers told consumers what they were supposed to want, but a shift has developed in the past few years; 2016 is the first year that … Continue reading