Emerging Trend: Snapchat for Brands
Photo Credit: AdamPrzezdziek/flickr You may know Snapchat as an app that’s popular among a younger demographic, but it’s proving to be an effective marketing tool. Snapchat for brands is an emerging trend, as the app improves its marketing capabilities. If … Continue reading
Holiday Tips For Ecommerce Sites
The holidays are here. For ecommerce sites, we’re in the last couple of weeks of crunch time. In 2014, holiday season sales made up 23.4% of total annual ecommerce revenues. Make the most out of the year-end opportunities in order … Continue reading
Which KPIs Measure Success on Social Media?
Between all of these different platforms, there are so many different metrics and analytics in front of you and it can be difficult to tell which ones are really important. In order to make sure your social media efforts are … Continue reading
Virtual Reality: The Future Of Marketing?
Photo Credit: Nan Palmero/flickr Virtual Reality (VR) is not a new concept – there have been plenty of attempts to bring this technology to the mainstream through video games, the film industry and even amusement park rides, but what about … Continue reading
Your Guide To High Conversion Landing Pages
Launching a campaign? Marketing a new product? Promoting an event? Creating a dedicated landing page should be one of your top priorities. Landing pages are individual web pages that are relevant, informative and push your audience to take an action … Continue reading
Video Streaming For Brands
You may have seen companies like Spotify and Starbucks using platforms like Periscope or Meerkat and wondered if your brand should do the same. The answer is yes! The video streaming trend is here to stay. Mobile live streaming provides … Continue reading
Content Published! Now What?
A blog is great for SEO and gaining traffic to your website. High quality content is an important element of any content marketing strategy, but there is more to it then just posting an article to your blog. If you … Continue reading
5 SEO Tips For Ecommerce Success
Photo Credit: Gayle Nicholson/flickr Optimizing your website for search is essential for any business, but for ecommerce sites, the process is even more important. Offering great products won’t mean much if your customers find your competitors instead of your store … Continue reading
Targeting Millennials with Digital Media
Photo Credit: garyknight/flickr Connecting with the millennial generation is essential to your digital marketing efforts. With their short attention spans and need for convenience, engaging with this influential group requires a strategic approach. Who are the millennials? Consumers aged 18-36 … Continue reading
Are Your Social Media Efforts Paying Off?
Social media marketing is an investment of time, resources and money – it’s important to know that you’re getting out as much as you’re putting in. 41% of companies said that they have no idea whether or not their social … Continue reading