Content Strategy vs. Content Marketing Strategy
Photo Credit: pshan427/flickr When it comes to digital marketing, quality content remains top priority. Between SEO and user experience, content is what can make or break your website. With all of the talk of creating great content, the lines between … Continue reading
Growing Your Email Subscriber List
Staying in touch with your audiences via email marketing is one of the most important tools to grow your business or increase fundraising for your nonprofit. Sadly, email marketing databases degrade about 22.5% each year based on a multitude of … Continue reading
Using LinkedIn To Market Your Brand
Today, most professionals have a LinkedIn account for networking and job search purposes. In fact, LinkedIn currently has over 200 million members! It’s the top social networking site for professionals – and it also has some great properties that can … Continue reading
How SEO and UX Work Together
There are so many aspects to digital marketing, we sometimes forget how intertwined each component actually is with another. When it comes to SEO and user experience (UX), it may seem as if the two have nothing to do with … Continue reading
How Facebook’s Latest Updates Impact Brand Visibility
This April it was announced that there would be updates made to the Facebook News Feed algorithm. The goal of the updates is to show users the content that matters to them. After receiving user feedback, the social network implied … Continue reading
Introducing #LiquiRoadTrips
Hit The Road With Us This Summer! Road trips are considered a staple during summer months… and oh how our road trips have changed! Think about the traditional trip: road maps, car games, site seeing – so much of that … Continue reading
What We Know About Google’s Latest Quality Update
You may have noticed a change in site rankings earlier this month, as Google released a somewhat silent update to their ranking algorithms. Google denied any type of Panda or Penguin Update, but finally confirmed that there was a change … Continue reading
How To Use Instagram To Promote Your Brand
Twitter and Facebook are a given when it comes to what platforms you decide to use for your business’ social media marketing plan – but what about Instagram? Some may not understand how Instagram brings value to a brand’s online … Continue reading
Are You Measuring Your Blog Effectively?
Having a blog is essential to boosting SEO and increasing leads or sales. On average, companies that have blogs generate 67% more leads per month than those that don’t. The key to a great business blog is to create valuable … Continue reading
How To Increase Website Visitor Engagement
You work hard developing the content and design of your website, but unless those aspects drive users to engage on your site, it doesn’t mean anything. If visitors aren’t pulled in and compelled to take action, you’ve got to re-strategize. … Continue reading