Facebook For Nonprofits: Part II
First, You Need a Social Media Policy (Download a Template, Free!) Photo credit: palebluerobot/flickr Social media is an amazingly effective way to increase awareness of your nonprofit organization to those you normally wouldn’t be able to reach in a cost-effective way. … Continue reading
Facebook For Nonprofits: Part I
Top 10 Do’s & Don’ts That Every Nonprofit Should Know for Facebook Photo credit: Eston BondSpecializing in cause marketing, we receive a lot of emails from nonprofits asking for help in creating social media accounts, especially Facebook Pages. With Facebook … Continue reading
Content Drives Web Design
When preparing for a website overhaul, you may think that the design of the new site is the first step — but the opposite is actually true. Without knowing what content will be presented on the new site, the layout … Continue reading
How Does SEO Fit Into Digital Marketing?
With so many components to digital marketing, things can get overwhelming in an instant. The individual aspects might make you feel as if you have a million different jobs within your daily digital efforts, but it isn’t as difficult as … Continue reading
Your Ultimate Guide To Content Repurposing
Content marketing is the best way to generate traffic to your site, but continuously coming up with new ideas can be hard. We get it! Once you come up with a fresh concept and put a ton of work into … Continue reading
Dynamic Content For Your Email Strategy
We’ve told you before how effective it can be to implement the proper email marketing techniques to your digital marketing plan. It can be used to get traffic to your site and build relationships with your customers. Email marketing can … Continue reading
Top 10 Strategies To Earn Quality Inbound Links
With the rapid changes in SEO trends, it’s hard to keep up with which tactics are the best. Though we mentioned an increase in the importance of implied links for 2015’s SEO trends, inbound links are still one of the … Continue reading
The Basics of Effective Email Marketing
Landing in your customer’s inbox is one of the most successful ways to reach your audience and get your message across. Email marketing actually has 40 times higher the acquisition rate compared to Facebook and Twitter combined, so don’t let … Continue reading
Expand Your Reach Using #Hashtags
If you’re active on social media, then you‘ve definitely come across a hashtag or two. Basically, a hashtag is a keyword or phrase that comes after the # symbol. Clicking on hashtags on Twitter, for example, displays a feed of … Continue reading
Integrated Digital Marketing for Brands
Digital marketing strategies are becoming more sophisticated, and the brands that do it best know one thing – that integrated technology makes a world of difference. A campaign strategy has many moving parts but the goal of a talented digital … Continue reading