Cross Device Conversion 101
Throughout the day, we’re constantly switching between devices. From mobile to desktop to tablet, the journey includes multiple vehicles. In fact, 90% of connected customers move between screens during their purchase pathway for everyday activities. This presents a trifecta problem … Continue reading
Add Video To Your Marketing Strategy
Using video to reach your target audience and increase website traffic is a digital marketing best practice. Videos are fun, engaging and a unique way to showcase your brand in a way that text and photos just can’t. Consumers are … Continue reading
Mobile Ad Targeting in 2016
Out with Demographics, In with Search Intent In traditional marketing, demographics have always been a major component when it comes to targeting. For decades, it made more sense to create marketing materials that targeted a typical customer profile, but that’s … Continue reading
Holiday Tips For Ecommerce Sites
The holidays are here. For ecommerce sites, we’re in the last couple of weeks of crunch time. In 2014, holiday season sales made up 23.4% of total annual ecommerce revenues. Make the most out of the year-end opportunities in order … Continue reading
Call-To-Action Mistakes To Avoid
When creating copy for your brand’s digital marketing strategy a clear and consistent Call-To-Action (CTA) is super important. Whether you’re trying to get your followers to purchase, read a blog post, sign up or enter a contest, a strong CTA … Continue reading
Can Your Ecommerce Site Compete With Amazon?
Photo Credit: Mike Seyfang/flickr In today’s market, convenience and speed is key – especially when targeting millennials. This demographic knows what they want… and they want it now. Amazon has totally mastered the art of satisfying instant gratification with offerings … Continue reading
Your Guide To High Conversion Landing Pages
Launching a campaign? Marketing a new product? Promoting an event? Creating a dedicated landing page should be one of your top priorities. Landing pages are individual web pages that are relevant, informative and push your audience to take an action … Continue reading
5 SEO Tips For Ecommerce Success
Photo Credit: Gayle Nicholson/flickr Optimizing your website for search is essential for any business, but for ecommerce sites, the process is even more important. Offering great products won’t mean much if your customers find your competitors instead of your store … Continue reading