Facebook’s New Reaction Buttons Are Coming!
Last week, Facebook announced that they will be adding six, emoji-based buttons, called “Reactions,” that will accompany the “Like” feature on posts. Users will now have the option to click “love,” “haha,” “yay,” “wow,” “sad” or “angry” on each Facebook … Continue reading
Using Social Media For Customer Service
Having excellent customer service is highly important for any business. If a customer contacts your company to address a concern, the process should be as painless as possible; If not, you run the risk of losing business and getting negative … Continue reading
Facebook’s New Updates To Raise Brand Awareness
Photo Credit: melenita/flickr This past week Facebook announced four new marketing updates that have a ton of great benefits for marketers. One update in particular that could be extremely valuable for organizations is called Brand Awareness Optimization. The number of … Continue reading
Are Your Social Media Efforts Paying Off?
Social media marketing is an investment of time, resources and money – it’s important to know that you’re getting out as much as you’re putting in. 41% of companies said that they have no idea whether or not their social … Continue reading
How Facebook’s Latest Updates Impact Brand Visibility
This April it was announced that there would be updates made to the Facebook News Feed algorithm. The goal of the updates is to show users the content that matters to them. After receiving user feedback, the social network implied … Continue reading
Facebook For Nonprofits: Part II
First, You Need a Social Media Policy (Download a Template, Free!) Photo credit: palebluerobot/flickr Social media is an amazingly effective way to increase awareness of your nonprofit organization to those you normally wouldn’t be able to reach in a cost-effective way. … Continue reading
Facebook For Nonprofits: Part I
Top 10 Do’s & Don’ts That Every Nonprofit Should Know for Facebook Photo credit: Eston BondSpecializing in cause marketing, we receive a lot of emails from nonprofits asking for help in creating social media accounts, especially Facebook Pages. With Facebook … Continue reading