3 Reasons to Focus on UI
A striking logo. A useful form. A vertical scroll. It’s these sorts of design elements that come together to make your company website’s UI. Short for user interface, this abbreviated term goes a long way in determining whether or not … Continue reading
What is Collective Social Responsibility?
If you follow us on social, you’ve seen us use the hashtag #WorkToDoGood, but what exactly does it mean? As a brand, Liqui-Site’s mantra is: Do good work. Work to do good. It all started when our President and CRO … Continue reading
Use Popups Without Annoying Site Visitors
Hearing the word “popup” might have made Internet users cringe in the past, but the truth is, popups work! They’re proven to be extremely effective when it comes to making announcements, asking questions or driving traffic to a specific page … Continue reading
How To Use Instagram To Promote Your Brand
Twitter and Facebook are a given when it comes to what platforms you decide to use for your business’ social media marketing plan – but what about Instagram? Some may not understand how Instagram brings value to a brand’s online … Continue reading
Are You Measuring Your Blog Effectively?
Having a blog is essential to boosting SEO and increasing leads or sales. On average, companies that have blogs generate 67% more leads per month than those that don’t. The key to a great business blog is to create valuable … Continue reading
How To Increase Website Visitor Engagement
You work hard developing the content and design of your website, but unless those aspects drive users to engage on your site, it doesn’t mean anything. If visitors aren’t pulled in and compelled to take action, you’ve got to re-strategize. … Continue reading
Facebook For Nonprofits: Part I
Top 10 Do’s & Don’ts That Every Nonprofit Should Know for Facebook Photo credit: Eston BondSpecializing in cause marketing, we receive a lot of emails from nonprofits asking for help in creating social media accounts, especially Facebook Pages. With Facebook … Continue reading
Content Drives Web Design
When preparing for a website overhaul, you may think that the design of the new site is the first step — but the opposite is actually true. Without knowing what content will be presented on the new site, the layout … Continue reading
Next-Level Email Marketing: Automation
As we’ve mentioned before, having an effective email marketing strategy is one of the most successful ways to grow your business. Online retail is driven by email campaigns more than any other vehicle. We know that the many elements of … Continue reading
Dynamic Content For Your Email Strategy
We’ve told you before how effective it can be to implement the proper email marketing techniques to your digital marketing plan. It can be used to get traffic to your site and build relationships with your customers. Email marketing can … Continue reading