Feedback Friday: Facebook Schedules Posts Have Arrived
This week in social media… Whole latte’ change Starbucks is partnering with RED (leading non-profit that “harnesses the power of companies and people to help fight AIDS”) to launch the largest non-profit check-in campaign via Foursquare. VentureBeat reports that from … Continue reading
The Big Picture: Data Visualization Trend and Web Design
Wikipedia defines Data Visualization as “the study of the visual representation of data, meaning ‘information that has been abstracted in some schematic form, including attributes or variables for the units of information’.” Basically saying that data visualization (or information graphics) … Continue reading
Facebook Plots A Comeback
This week in social media… Timeline Redesign After seeing its stocks plummet on its IPO launch, Facebook is considering a re-design of Timeline. Now in beta testing, the new look will showcase basic user info like age, city, and occupation … Continue reading
User Experience, From Search to Shoes
I talk to clients every day about the importance of user experience (UX). Because, after all, the experience that their customers have online directly correlates to conversion rate and sales revenue. Recently, I had two VERY different experiences when buying … Continue reading
Social Media Plagiarism
Why it is so important to be original in social media The other week I was reading an article on Social ROI case studies to give me some ideas for blog post. I jotted down the major points and the … Continue reading
“That’s OUR Policy!”
How to Engage and Retain Clients or Customers Online So many companies spend so much time crafting their brand message, developing new ways to drive revenue, stretching every advertising dollar to receive “the most bang for the buck”, striving to … Continue reading
Feedback Friday: Social ROI In Dollars, Social-Search & More
This week in social media… The best of times, the worst of times – to Tweet Is there an optimal time to tweet or update Facebook? Link shortening service bit.ly released new data on the best and worst times to … Continue reading
Feedback Friday: Social Advertising Gets Aggressive
This week in social media… Google+ Questions over whether or not Google should be experimenting in the social media world arose this week when Wil Wheaton (admission: I assumed they were referring to the character on The Big Bang Theory … Continue reading
Debunking Social Media ROI Myths
Last week the Liqui-Site team traveled to Mount Saint Mary College in Newburgh, New York, to talk with administrators, faculty and students about social media. We had a free-flowing, energetic Q & A style session with undergraduate and graduate students, … Continue reading
Feedback Friday: Is Facebook Shrinking?
This week in social media… Last week we mentioned a study that showed mothers, more than others, had the most brand influence in social media. This seemed in line with the general consensus that middle-aged women in the 45-54 age … Continue reading