Customer Loyalty, Not Customer Satisfaction
Last week, at a women’s business forum in NY, Cindy Solomon presented one of the most engaging talks I’ve ever attended, “The Customer of the Future: The Art of Creating Customer Loyalty”. Solomon is an author and well-known keynote speaker … Continue reading
Web Content: Reuse, Recycle… and Increase!
One of the most daunting challenges we’ve seen clients face is drafting content when overhauling an existing website. Many believe that because it’s a “new” site, the content must be completely rewritten from scratch. Not true. What can be done … Continue reading
A Lesson in “Sales Pitch”… and Tone
I was getting my hair cut at a hip, local salon last week. The atmosphere was lively and fun, and the service was impeccable. As my shorter new style was really starting to take shape, a tall young guy walked … Continue reading
Don’t Overlook The Importance of a Tagline
There seems to be a lot of misconception surrounding what a tagline is, what it isn’t, and how it can used to strengthen a brand. In this past week alone, we identified a similar problem in the branding of two … Continue reading
VISA Wins Gold With Olympic Ad Campaign
If you’ve been watching the 2010 Winter Olympics, you’ve seen some incredible competition, brand new sports, and both tragedies and victories daily. You may have also noticed something pretty inspiring about one advertising campaign in particular – VISA. Now, I … Continue reading
How To Get 15 Quality Leads in 15 Days
Since the day we launched our new website – literally – we began generating interest from past, current and prospective clients. That interest turned into 5 quality leads within the first 15 days of the year. While the website had … Continue reading
There’s Always Something To Learn About SEO
Just before the new year, we launched a brand new website that showcases our web design portfolio, case studies and new web services. Our capabilities have expanded in the last year or so, and now include a greater focus on … Continue reading
Connecting For The Holidays
Over the years, I’ve learned the importance of connecting with those who have chosen to do business with my firm, as well as those considering our proposals. For example, each year, we send out custom holiday cards to past, present … Continue reading
Inbound Marketing 101
On Friday I attended a webinar on Inbound Marketing Strategies and how to help clients determine if they have the resources (time, staff and money) to make the investment in inbound marketing. What exactly is “inbound marketing” you ask? Great question! Actually, … Continue reading