Google Cracks Down On Link Schemes In Content
Google recently announced several important SEO changes in Google’s Webmaster Guidelines – a resource for site owners that can be technical, but is critical to follow in order to stay compliant with the search engine. The changes are to the … Continue reading
SEO for New Website Owners
Some SEO agencies will not take on a client unless their website has been up and running for at least a year. There’s absolutely no reason why they should have that policy , except to cover up their own shortcomings: … Continue reading
Copywriting for High Conversion
Have your ever seen a great looking website, but the copy was hard to read, boring, or tried to cram every idea onto the page? Persuasive copywriting is an essential part of business conversion success. Some important places for conversion-centered … Continue reading
Why Marketing on Facebook Requires Ad Spend
Using sales figures alone to calculate Facebook advertising ROI is just not accurate. Social media, like all other branches of a national brand’s marketing efforts, requires a paid advertising component. You will not find much support for the notion that … Continue reading
How to Use Social Media in Rebranding Efforts
Article by Craig Robinson Editor, Qwaya, Facebook ad manager tool One of the biggest issues businesses face during a rebrand is that the workload far exceeds expectations. Changing a logo and finding a new angle barely scratches the surface. Rebranding … Continue reading
Liqui-Site Celebrates 10 Year Anniversary
Liqui-Site celebrates 10 years as NY’s premiere brand activation firm May 31, 2013 officially marked Liqui-Site Designs’ 10 year anniversary! Since 2003, Liqui-Site has grown as an award-winning, full-service digital agency – specializing in custom and responsive website design & … Continue reading
Alternative Ways To Build Online Partnerships
A large component of both SEO and lead generation strategies centers around building partnerships with other businesses online. Broad online partnerships, as opposed to link swapping, leads to greater opportunities for content exchange and business development: guest blogging, mutual social … Continue reading
Google Algorithm Update: Penguin 2.0 and What to Expect
The latest Google algorithm update, referred to as “Penguin 2.0” by Matt Cutts (head of Google’s Search Quality team), was rolled out last week and is targeted at webspam. Penguin 2.0 will likely affect you if your website violates Google’s … Continue reading
Online Reputation Management: Challenges and Options
Online review sites like Yelp, in addition to community forums, consumer watchdog sites and social media have come to play an increasingly large role in brand reputation. Online complaints present 3 serious challenges to a brand’s reputation. The first is … Continue reading
Protect Your WordPress Site Against Hackers
We often recommend WordPress as a Content Management System (CMS) to our clients because it is free, user-friendly, and provides an enormous amount of functionality right out of the box. As a developer and long-time user I can also attest … Continue reading