Using Social Media for Customer Service
Social media is increasingly becoming the first place customers go to complain about poor customer service, but the brand representative who responds is typically in Marketing – not the Contact Center. Research indicates that customers still prefer traditional channels far … Continue reading
Facebook Firings – Who’s To Blame?
A few team members from Liqui-Site will be speaking at an upcoming event for soon-to-be graduates at St. Thomas Aquinas College called “Social Media: The Untapped Job Market”. Our previous experience speaking to this age group taught us that aside … Continue reading
Ecommerce Owners: Be Proactive Before Google’s Next Rollout
Earlier this month, Google’s Matt Cutts announced that the company with the largest search market share may be rolling out changes that will directly target and impact E-Commerce businesses. For web-based business owners, managers, marketing directors and social community managers … Continue reading
The Post-PC Era – Not What You Thought!
Whether or not you believe we’ve entered a post-PC era – a time in which tablet and mobile devices are favored over personal computers – you can’t ignore the numbers or the overall shift in how we interact with our … Continue reading
Newsjacking Explained!
The hottest buzzword in marketing right now is “newsjacking” – the next evolution of an already popular strategy called “real-time marketing”. Newsjacking and real-time marketing leverage moments that capture our nation’s attention, like breaking news stories, trending topics, memes, viral … Continue reading
Benefits of a Website Audit
A website audit is an all-encompassing review of any professional website that can help a business determine how well their site is working and what improvements need to be made for new business development. Site audits are effective tools that … Continue reading
Marketers: How to Have Your Super Bowl Moment
In a now infamous moment, Sen. Marco Rubio made a hilarious gaffe during his response to the recent State of the Union Address when he awkwardly reached and sipped from a tiny bottle of Poland Spring Water. While the moment … Continue reading
From Cold to Hot: Lead Generation 101
Lead generation is one of the more challenging aspects of marketing, and is beholden to the same turn around, expectations, and ROI as any other branch of business. How you begin to sort and target leads will determine how quickly … Continue reading
Feedback Friday: Facebook Conversion Tracking and More
Weekly Social Media Round-Up! LinkedIn will discontinue LinkedIn Answers on January 31, 2013. This free-for-all forum allows users to post questions spanning any and all areas of interest, outside the context of a LinkedIn Group or Page. LinkedIn Answers had … Continue reading
How To Use Social ROI Data for Conversion
Track and monetize social media efforts with Google Analytic Social Reports. Stop us if you’ve heard this one before – CMO’s want more customers. And since social media is a part of the marketing toolkit now, they want social media … Continue reading