Multichannel Marketing: What It Is and How to Do It Right
Multichannel Marketing made right gives huge advantage to organizations that exploit it. In the early days of marketing, limiting your approach to one communication platform may have been enough. But in today’s non-stop, multichannel world, putting up billboard advertisements or … Continue reading
How to Execute a Successful Marketing Funnel
Mastering the marketing funnel might seem like an exact science—but in reality, the funnel looks different for every company. That said, there are certain steps you can take to optimize any marketing funnel, whatever your target audience and end goal. … Continue reading
Marketing to Millennials vs Gen Z—They’re More Different Than You Think
Millennials, Generation Z: are they really all that different? The answer is a resounding yes—and if you want to market to each group effectively, you’ll need to internalize their defining traits and account for them in your marketing strategy. While … Continue reading
What to Consider Before Creating Your Marketing Budget
Marketing Budget: How much should I spend on marketing? That question can be a tough one for any small to medium-sized business (SMB) to answer. But it doesn’t have to be a stumper—and it shouldn’t prevent you from launching a … Continue reading
The Ins and Outs of Account-Based Marketing
In today’s digital age, marketing is more competitive than ever. To combat this, many companies are adjusting their marketing approach to target customers more directly—a strategy called account-based marketing. If you’re not using this technique, you can bet that some … Continue reading