Business Intelligence for SMBs & Nonprofits
Business intelligence, often termed BI, refers to software applications that provide a holistic, real-time view of an organization in raw data. Virtually anything can be brought into a BI dashboard—from sales and marketing, operations to finances and more. Data can … Continue reading
Skimming the Surface of Mobile Marketing
Mobile marketing has had a good run, but the race has only just started. By 2019, mobile advertisement expenditures are estimated to account for 72 percent of all American digital ad costs. The marketing world’s reliance on mobile is serious, … Continue reading
Measuring Foot Traffic from Digital Ads
Foursquare’s newest tool, Attribution, allows the social and location platform to measure the foot traffic generated by digital ads. As a result, ads can now be connected to physical store visits. Users must be willing to leave their location-sharing feature … Continue reading
YouTube Makes Giving Easier
Now there’s a way to support your favorite causes directly through YouTube. With its latest feature, YouTube allows users to donate to the video creator’s nonprofit of choice without even leaving the page. What’s The New Feature? Instead of using … Continue reading
Virtual Reality: The Future Of Marketing?
Photo Credit: Nan Palmero/flickr Virtual Reality (VR) is not a new concept – there have been plenty of attempts to bring this technology to the mainstream through video games, the film industry and even amusement park rides, but what about … Continue reading
What Is EMV Technology?
Major credit card companies in the U.S. are making the switch to EMV technology to decrease fraud risk. EMV cards – EuroPay, MasterCard and Visa – have embedded chips, which are harder to duplicate than the traditional magnetic stripe. Almost … Continue reading
Video Streaming For Brands
You may have seen companies like Spotify and Starbucks using platforms like Periscope or Meerkat and wondered if your brand should do the same. The answer is yes! The video streaming trend is here to stay. Mobile live streaming provides … Continue reading
6 Digital Tools That Make Giving Easier
Photo credit: razorshine/flickr Giving back has never been easier with the development of new technology and innovative ideas. With these mobile apps and online services, you can give on the go! Here is a list of some of our favorite fundraising … Continue reading
Will Amazon Dash Eliminate Competition?
As technology continues to advance, we’re looking for more ways to make our lives easier. Amazon’s new Dash feature is convenience to the next level by giving consumers the option of restocking their household products with the click of a … Continue reading