Measuring Foot Traffic from Digital Ads
Foursquare’s newest tool, Attribution, allows the social and location platform to measure the foot traffic generated by digital ads. As a result, ads can now be connected to physical store visits. Users must be willing to leave their location-sharing feature … Continue reading
Google Eliminates Ads in Sidebar
Photo Credit: meneamecomunicacions/flickr This past month, Google began to phase out the sponsored ads that normally appear in the right hand sidebar of the search engine results pages. Usually, Google’s ads are shown in a variety of positions, including the top, … Continue reading
Mobile Ad Targeting in 2016
Out with Demographics, In with Search Intent In traditional marketing, demographics have always been a major component when it comes to targeting. For decades, it made more sense to create marketing materials that targeted a typical customer profile, but that’s … Continue reading
Targeting Millennials with Digital Media
Photo Credit: garyknight/flickr Connecting with the millennial generation is essential to your digital marketing efforts. With their short attention spans and need for convenience, engaging with this influential group requires a strategic approach. Who are the millennials? Consumers aged 18-36 … Continue reading
Programmatic Advertising Changes Face of Digital Marketing
Digital marketing evolves in tectonic shifts. If social media is one, programmatic advertising is another. What is programmatic advertising? It’s an automated, technology-driven method of selling and buying advertising in the digital space. The matrix of programmatic buying and selling … Continue reading