Blogging For Nonprofits
In order to reach potential donors and spread the word about a cause, nonprofit organizations should consider adding a blog to their content marketing strategy. Most people want to feel the reward associated with social impact—and blogging is a great … Continue reading
Why Purpose Marketing?
Over the past several years, marketing has been moving away from traditional methods. With the rise of social media and instant communications, consumers can see past advertising gimmicks and pitches. They want authenticity, honesty and a clear purpose. Without a … Continue reading
YouTube Makes Giving Easier
Now there’s a way to support your favorite causes directly through YouTube. With its latest feature, YouTube allows users to donate to the video creator’s nonprofit of choice without even leaving the page. What’s The New Feature? Instead of using … Continue reading
What Consumers Want From Brands In 2016
With a new year comes new trends and predictions for digital marketing. In the past, marketers told consumers what they were supposed to want, but a shift has developed in the past few years; 2016 is the first year that … Continue reading
Virtual Reality: The Future Of Marketing?
Photo Credit: Nan Palmero/flickr Virtual Reality (VR) is not a new concept – there have been plenty of attempts to bring this technology to the mainstream through video games, the film industry and even amusement park rides, but what about … Continue reading
The Anatomy Of An Effective Fundraising Email
Photo Credit: Mio Cade/flickr With the end of the year coming up, nonprofit organizations are devising strategies to boost donations during end of year appeals. We all know that email campaigns are a definite component of that strategy, but how … Continue reading
Targeting Millennials with Digital Media
Photo Credit: garyknight/flickr Connecting with the millennial generation is essential to your digital marketing efforts. With their short attention spans and need for convenience, engaging with this influential group requires a strategic approach. Who are the millennials? Consumers aged 18-36 … Continue reading
Successful Crowdfunding For Nonprofits
Photo Credit: aresauburn™/flickr Through digital marketing, nonprofits can greatly benefit from crowdfunding – the practice of receiving small donations from multiple sources to reach a fundraising goal. For nonprofit organizations, online fundraising is one of the best ways to engage current … Continue reading
6 Digital Tools That Make Giving Easier
Photo credit: razorshine/flickr Giving back has never been easier with the development of new technology and innovative ideas. With these mobile apps and online services, you can give on the go! Here is a list of some of our favorite fundraising … Continue reading