How SEO and UX Work Together
There are so many aspects to digital marketing, we sometimes forget how intertwined each component actually is with another. When it comes to SEO and user experience (UX), it may seem as if the two have nothing to do with … Continue reading
How Facebook’s Latest Updates Impact Brand Visibility
This April it was announced that there would be updates made to the Facebook News Feed algorithm. The goal of the updates is to show users the content that matters to them. After receiving user feedback, the social network implied … Continue reading
What We Know About Google’s Latest Quality Update
You may have noticed a change in site rankings earlier this month, as Google released a somewhat silent update to their ranking algorithms. Google denied any type of Panda or Penguin Update, but finally confirmed that there was a change … Continue reading
Are You Measuring Your Blog Effectively?
Having a blog is essential to boosting SEO and increasing leads or sales. On average, companies that have blogs generate 67% more leads per month than those that don’t. The key to a great business blog is to create valuable … Continue reading
How To Increase Website Visitor Engagement
You work hard developing the content and design of your website, but unless those aspects drive users to engage on your site, it doesn’t mean anything. If visitors aren’t pulled in and compelled to take action, you’ve got to re-strategize. … Continue reading
Mobile Friendliness Critical For Google’s Upcoming Update
Starting on April 21, 2015, Google’ latest update to their SEO algorithm will boost the significance of mobile friendly websites. In our SEO predictions for 2015, we mentioned the rising importance of responsive web design and this update proves that … Continue reading
How Does SEO Fit Into Digital Marketing?
With so many components to digital marketing, things can get overwhelming in an instant. The individual aspects might make you feel as if you have a million different jobs within your daily digital efforts, but it isn’t as difficult as … Continue reading
Your Ultimate Guide To Content Repurposing
Content marketing is the best way to generate traffic to your site, but continuously coming up with new ideas can be hard. We get it! Once you come up with a fresh concept and put a ton of work into … Continue reading
What Net Neutrality Means For Your Business
On February 26th, the Federal Communications Commission (FCC) said “yes” to net neutrality. This 3 to 2 vote reclassifies Internet service providers as public utilities, on the same level as gas, electric and water utility companies. These new rules make … Continue reading
Top 10 Strategies To Earn Quality Inbound Links
With the rapid changes in SEO trends, it’s hard to keep up with which tactics are the best. Though we mentioned an increase in the importance of implied links for 2015’s SEO trends, inbound links are still one of the … Continue reading