From Storefront to SEO: How eCommerce has changed the Way We Do Business
How eCommerce has changed business in many different ways. Retailers of consumer goods should always be searching for more efficient ways to communicate with potential customers. In the digital age, eCommerce has shown that businesses can operate 24 hours a … Continue reading
The Benefits of Social Media Marketing for Your Business
In today’s technology-driven society, not including social media as part of your business’ marketing plan is a mistake your company can’t afford to make. Marketing your business’ products or services over social media brings many benefits – here are just … Continue reading
Think Like a Giant: Turn Your Business Into a Media Leader
Your company undoubtedly has profiles on Facebook, Instagram, and Twitter. It probably also has a blog and might even produce a podcast or videos for a dedicated YouTube channel. Having your irons in all these fires is meant to help … Continue reading
How to Choose the Right Social Media Platform For Your Business
How to Choose the Right Social Media Platform For Your Business Social media is an essential part of an effective digital marketing strategy, but there are no one-size-fits-all solutions. Depending on what you are trying to get out of your … Continue reading
Gboard: The Ultimate iPhone Keyboard
Picture this: You and your friends are making plans by text to see a movie. In the past, you would’ve had to exit the messaging app to find show times on Safari, or a similar browsing app. While it’s a … Continue reading
March Campaigns That Opened Eyes
We love to see what brands and nonprofits have concocted in the last month to provoke change, inspire future generations and bring happiness. Check out our favorite campaigns of March 2016: #MakeWhatsNext March is Women’s History Month and the 8th … Continue reading
February Campaigns We Loved
February brought in a whole new round of campaigns that really tugged at our heartstrings. Between big advertising opportunities at the Super Bowl and Valentine’s Day love, brands and nonprofit organizations really brought their campaigning A-game this month. Here are … Continue reading
Top 5 Benefits of an Editorial Calendar
If your business doesn’t already have an editorial calendar in place to organize the implementation of your content marketing strategy, it’s time to put one together. An editorial calendar, or content calendar, is a collaborative document that maps out the … Continue reading
What Twitter’s Timeline Update Means To Brands
Twitter’s latest update features a new algorithm, giving the timeline a total transformation. Instead of chronological tweets, users will now see tweets sorted by importance at the top of their timeline. Users will no longer need to scroll through hundreds … Continue reading
YouTube Makes Giving Easier
Now there’s a way to support your favorite causes directly through YouTube. With its latest feature, YouTube allows users to donate to the video creator’s nonprofit of choice without even leaving the page. What’s The New Feature? Instead of using … Continue reading