The Benefits of Social Media Marketing for Your Business
In today’s technology-driven society, not including social media as part of your business’ marketing plan is a mistake your company can’t afford to make. Marketing your business’ products or services over social media brings many benefits – here are just … Continue reading
3 Tactics for Ranking #1 in Google Search Results
3 Tactics for Ranking #1 in Google Search Results In the early 20th century, we turned to godfather of psychoanalysis, Sigmund Freud, for insights into human behavior. In the early 21st century, most of what we know about human behavior … Continue reading
How to Choose the Right Social Media Platform For Your Business
How to Choose the Right Social Media Platform For Your Business Social media is an essential part of an effective digital marketing strategy, but there are no one-size-fits-all solutions. Depending on what you are trying to get out of your … Continue reading
Keep A Consistent Blogging Schedule
For the ultimate in blog visibility, engagement and efficacy, a consistent posting schedule is essential. Grow Your Audience Inconsistency can create a lack of trust between you and your readers. People are more likely to return to your blog regularly … Continue reading
March Campaigns That Opened Eyes
We love to see what brands and nonprofits have concocted in the last month to provoke change, inspire future generations and bring happiness. Check out our favorite campaigns of March 2016: #MakeWhatsNext March is Women’s History Month and the 8th … Continue reading
February Campaigns We Loved
February brought in a whole new round of campaigns that really tugged at our heartstrings. Between big advertising opportunities at the Super Bowl and Valentine’s Day love, brands and nonprofit organizations really brought their campaigning A-game this month. Here are … Continue reading
Top 5 Benefits of an Editorial Calendar
If your business doesn’t already have an editorial calendar in place to organize the implementation of your content marketing strategy, it’s time to put one together. An editorial calendar, or content calendar, is a collaborative document that maps out the … Continue reading
What Twitter’s Timeline Update Means To Brands
Twitter’s latest update features a new algorithm, giving the timeline a total transformation. Instead of chronological tweets, users will now see tweets sorted by importance at the top of their timeline. Users will no longer need to scroll through hundreds … Continue reading
January Campaigns To Start the New Year
Social media campaigns in January set the tone for the rest of 2016, and it looks promising! Purpose initiatives, education and social acceptance are definitely going to be big trends this year. Here are a few of our favorite campaigns … Continue reading
Add Video To Your Marketing Strategy
Using video to reach your target audience and increase website traffic is a digital marketing best practice. Videos are fun, engaging and a unique way to showcase your brand in a way that text and photos just can’t. Consumers are … Continue reading