December Campaigns That Brought Joy
The holiday season is the time for really memorable campaigns, and this year was no different! December presents brands with the perfect opportunity to advertise, make a statement, or both – and we love to see the creativity! Here are … Continue reading
Emerging Trend: Snapchat for Brands
Photo Credit: AdamPrzezdziek/flickr You may know Snapchat as an app that’s popular among a younger demographic, but it’s proving to be an effective marketing tool. Snapchat for brands is an emerging trend, as the app improves its marketing capabilities. If … Continue reading
Which KPIs Measure Success on Social Media?
Between all of these different platforms, there are so many different metrics and analytics in front of you and it can be difficult to tell which ones are really important. In order to make sure your social media efforts are … Continue reading
Campaigns We’re Thankful For: November 2015
November brought a new round of social media campaigns to be grateful for. Between the approaching holidays and recent events worldwide, last month presented opportunities for brands to make their mark on our social media feeds. Check out our roundup … Continue reading
Call-To-Action Mistakes To Avoid
When creating copy for your brand’s digital marketing strategy a clear and consistent Call-To-Action (CTA) is super important. Whether you’re trying to get your followers to purchase, read a blog post, sign up or enter a contest, a strong CTA … Continue reading
Killer Campaigns of October
Photo Credit: brunosan/flickr There are plenty of good campaigns circulating social media on a daily basis, but there are a select few that we consider to be truly great. At Liqui-Site, we know how much thought and creativity goes into … Continue reading
Using Social Media For Customer Service
Having excellent customer service is highly important for any business. If a customer contacts your company to address a concern, the process should be as painless as possible; If not, you run the risk of losing business and getting negative … Continue reading
Facebook’s New Updates To Raise Brand Awareness
Photo Credit: melenita/flickr This past week Facebook announced four new marketing updates that have a ton of great benefits for marketers. One update in particular that could be extremely valuable for organizations is called Brand Awareness Optimization. The number of … Continue reading
Video Streaming For Brands
You may have seen companies like Spotify and Starbucks using platforms like Periscope or Meerkat and wondered if your brand should do the same. The answer is yes! The video streaming trend is here to stay. Mobile live streaming provides … Continue reading
Content Published! Now What?
A blog is great for SEO and gaining traffic to your website. High quality content is an important element of any content marketing strategy, but there is more to it then just posting an article to your blog. If you … Continue reading