January Campaigns To Start the New Year
Social media campaigns in January set the tone for the rest of 2016, and it looks promising! Purpose initiatives, education and social acceptance are definitely going to be big trends this year. Here are a few of our favorite campaigns … Continue reading
Add Video To Your Marketing Strategy
Using video to reach your target audience and increase website traffic is a digital marketing best practice. Videos are fun, engaging and a unique way to showcase your brand in a way that text and photos just can’t. Consumers are … Continue reading
December Campaigns That Brought Joy
The holiday season is the time for really memorable campaigns, and this year was no different! December presents brands with the perfect opportunity to advertise, make a statement, or both – and we love to see the creativity! Here are … Continue reading
Emerging Trend: Snapchat for Brands
Photo Credit: AdamPrzezdziek/flickr You may know Snapchat as an app that’s popular among a younger demographic, but it’s proving to be an effective marketing tool. Snapchat for brands is an emerging trend, as the app improves its marketing capabilities. If … Continue reading
Which KPIs Measure Success on Social Media?
Between all of these different platforms, there are so many different metrics and analytics in front of you and it can be difficult to tell which ones are really important. In order to make sure your social media efforts are … Continue reading
Campaigns We’re Thankful For: November 2015
November brought a new round of social media campaigns to be grateful for. Between the approaching holidays and recent events worldwide, last month presented opportunities for brands to make their mark on our social media feeds. Check out our roundup … Continue reading
Killer Campaigns of October
Photo Credit: brunosan/flickr There are plenty of good campaigns circulating social media on a daily basis, but there are a select few that we consider to be truly great. At Liqui-Site, we know how much thought and creativity goes into … Continue reading
Facebook’s New Reaction Buttons Are Coming!
Last week, Facebook announced that they will be adding six, emoji-based buttons, called “Reactions,” that will accompany the “Like” feature on posts. Users will now have the option to click “love,” “haha,” “yay,” “wow,” “sad” or “angry” on each Facebook … Continue reading
Using Social Media For Customer Service
Having excellent customer service is highly important for any business. If a customer contacts your company to address a concern, the process should be as painless as possible; If not, you run the risk of losing business and getting negative … Continue reading
Facebook’s New Updates To Raise Brand Awareness
Photo Credit: melenita/flickr This past week Facebook announced four new marketing updates that have a ton of great benefits for marketers. One update in particular that could be extremely valuable for organizations is called Brand Awareness Optimization. The number of … Continue reading