Video Streaming For Brands
You may have seen companies like Spotify and Starbucks using platforms like Periscope or Meerkat and wondered if your brand should do the same. The answer is yes! The video streaming trend is here to stay. Mobile live streaming provides … Continue reading
Targeting Millennials with Digital Media
Photo Credit: garyknight/flickr Connecting with the millennial generation is essential to your digital marketing efforts. With their short attention spans and need for convenience, engaging with this influential group requires a strategic approach. Who are the millennials? Consumers aged 18-36 … Continue reading
Are Your Social Media Efforts Paying Off?
Social media marketing is an investment of time, resources and money – it’s important to know that you’re getting out as much as you’re putting in. 41% of companies said that they have no idea whether or not their social … Continue reading
Using LinkedIn To Market Your Brand
Today, most professionals have a LinkedIn account for networking and job search purposes. In fact, LinkedIn currently has over 200 million members! It’s the top social networking site for professionals – and it also has some great properties that can … Continue reading
#LiquiRoadTrips: Top Sharing Apps
On a personal level, social media is mostly used to help friends and families keep in touch, share news and special occasions, and to document events. You can use a number of social and mobile apps while on your summer … Continue reading
What is Collective Social Responsibility?
If you follow us on social, you’ve seen us use the hashtag #WorkToDoGood, but what exactly does it mean? As a brand, Liqui-Site’s mantra is: Do good work. Work to do good. It all started when our President and CRO … Continue reading
6 Digital Tools That Make Giving Easier
Photo credit: razorshine/flickr Giving back has never been easier with the development of new technology and innovative ideas. With these mobile apps and online services, you can give on the go! Here is a list of some of our favorite fundraising … Continue reading
How Facebook’s Latest Updates Impact Brand Visibility
This April it was announced that there would be updates made to the Facebook News Feed algorithm. The goal of the updates is to show users the content that matters to them. After receiving user feedback, the social network implied … Continue reading
How To Use Instagram To Promote Your Brand
Twitter and Facebook are a given when it comes to what platforms you decide to use for your business’ social media marketing plan – but what about Instagram? Some may not understand how Instagram brings value to a brand’s online … Continue reading
Are You Measuring Your Blog Effectively?
Having a blog is essential to boosting SEO and increasing leads or sales. On average, companies that have blogs generate 67% more leads per month than those that don’t. The key to a great business blog is to create valuable … Continue reading