Better, Faster, Stronger: How AMPs Impact SEO
CTA. CPC. KPI. Digital marketing strategists are forever inventing acronyms. If you can only learn and remember one, make it AMP. Short for accelerated mobile page, the AMP is built to appeal to today’s on-the-move, smartphone-reliant end user. AMPs streamline … Continue reading
Full Speed Ahead! Why Speed Optimization Matters For Your Website
The Six Second Attention Span Did you know your website has about six seconds to capture the user’s attention? As any SEO specialist will tell you, the human attention span is extremely short: a mere six to eight seconds on … Continue reading
How to Use AMP for eCommerce Websites
Using AMP for eCommerce Accelerated mobile pages (AMP) is a relatively new project created by Google and Twitter with the aim of making mobile pages faster. AMP uses a simpler form of HTML that doesn’t take as long to load … Continue reading
Choosing An SEO Friendly Domain Name
Your website domain is more important than you may think. Domain name has a decent impact on your site’s position on the search engines. The rules and best practices constantly change, so follow these tips on how to choose the … Continue reading
Custom Websites And Home Remodeling
Reality real estate shows like Property Brothers, Love It or List It and Fixer Upper demonstrate how new ideas unfold during any custom project from the client’s end—and how they extend both budget and timeline. It dawned on me recently … Continue reading
8 Reasons Why Custom Web Design Will Never Die
Over the past few years, great designers have been divided by fear that the demand for custom web design will soon diminish. And those who feared their work would be rendered obsolete had legitimate concern. Ultimately, users assess a website’s … Continue reading
Often Overlooked SEO Tactics
Multiple elements make a website SEO friendly, so it’s easy to overlook some optimization opportunities. It’s great to focus on the big picture, but don’t forget about the small aspects because they can make all the difference. Internal Linking You … Continue reading
Web Design & Development Terms 101
In the world of web design there’s an ever-evolving list of industry terms and phrases. And even if your job doesn’t involve developing websites, basic familiarity with web verbiage can be extremely useful. Having a digital presence for your brand … Continue reading
Use Popups Without Annoying Site Visitors
Hearing the word “popup” might have made Internet users cringe in the past, but the truth is, popups work! They’re proven to be extremely effective when it comes to making announcements, asking questions or driving traffic to a specific page … Continue reading
How To Increase Website Visitor Engagement
You work hard developing the content and design of your website, but unless those aspects drive users to engage on your site, it doesn’t mean anything. If visitors aren’t pulled in and compelled to take action, you’ve got to re-strategize. … Continue reading