How Impactful Web Design Can Help You Change the World
They say that when you fall in love, you simply know it when you feel it. The same can be said about effective web design: you know it when you see it.
For non-profit organizations, it’s important to maintain websites that not only reflect your values, but also persuade viewers to join your cause. Let your website communicate your impact on world through effective, engaging design strategies.
Easy Navigation
Focus on creating a website that will drive viewers to take action. Clear-cut design and easy-to-navigate webpages and tabs lead visitors to donate, fundraise, and volunteer. When in doubt, keep it simple. The last thing you want is for visitors to leave the site without knowing your organization’s mission, or how they can get involved. When it comes to design, less is often more.
Enable Interaction
A strong group of supporters is the backbone of any non-profit. Use your website to build the community and enable them to interact with one another. Social tools such as comment sections, easy-to-share links, and access to your organization’s social media accounts guide visitors to not only interact with your organization, but with a budding community of supporters.
All in The Details
It’s the little things that make a big difference. Captivating copywriting and emotive imagery are the small details with huge impact that set your website apart from the rest. Use compelling storytelling to highlight your successful actions and impact on the community. Effective photography, paired with words that make the reader crave more, can emotionally connect your audience to your cause.
Use Analytics
Utilize data-gathering tools to see what is and isn’t working for your website design. Who’s looking at your website? When are they looking, and are they sticking around for long? Analytics tools will reveal that data and show you if people are taking any actions on your website. Did they leave a comment? Share your blog post to their social media accounts? The answers will lead you to effective decisions on what to keep or change in your design—and let you measure success in a tangible way.
Your organization relies heavily on its online presence. So, make sure every aspect of your site is strategic and powerful. Take your time, or hire a website design team, and follow our tips above to ensure your website is helping your organization reach its goals.
