On Friday I attended a webinar on Inbound Marketing Strategies and how to help clients determine if they have the resources (time, staff and money) to make the investment in inbound marketing. What exactly is “inbound marketing” you ask? Great question! Actually, it’s one of the few questions never answered during the webinar, and therein lays the problem.
As providers of these services, it’s our job to educate clients and prospects on the most up-to-date marketing strategies geared specifically for their web presence.
Many of our clients don’t know what inbound marketing encompasses, so I thought it was a great topic with which to start our new blog. Inbound Marketing is the use of new media – such as blogs, videos (i.e. YouTube), social bookmarking sites (i.e. StumbleUpon, Del.icio.us, Digg, Reddit, Technorati) and social networks (i.e. on Facebook, Twitter, LinkedIn) – AND best practices in website maintenance, such as search engine optimization (SEO) and content development, to drive more traffic to your website. Essentially, the objective is to get your business in front of thousands of potential leads who may need your services or know someone who might. To do so, you’ll need to utilize social networking sites because of (1) the shear number of people using them, and (2) the ability of users to find and connect with local resources/people, as well as organic ranking on the most popular search engines, which constantly change their algorithms in order to provide more intuitively ranked search results to users. Sounds a little overwhelming, doesn’t it?
Well, the good news is that it doesn’t have to be. It certainly becomes a burden when you either try to figure it all out yourself OR rely on several different companies to handle these things for you. Small businesses rarely have the time to sift through the geek speak to learn how to maintain their inbound marketing plan properly, let alone actually allocate enough time to each piece of the inbound marketing puzzle. On the other end of the spectrum are those businesses that hire multiple companies claiming to ‘specialize’ in individual inbound marketing strategies – each at a premium price, of course. The ideal choice for any sized business would be to find a firm that handles all of these inbound entities in-house, at an affordable rate, and get the results that help them reach their goals. Imagine!
Actually, Liqui-Site has been helping clients reach their online marketing goals for years by handling all of these inbound marketing strategies. In fact, with our best practices in SEO and search-friendly content development, we drove $85,000 worth of business to our client Outdoor Magic in the last 4 months alone. With additional SEO and a Facebook Fan page marketing, another client – The Custom Closet – had a phenomenal start to the 4th quarter this year. And AmeriList, Inc. started receiving an increase in qualified leads immediately after we launched an over-halued version of their site with a focus on content development, SEO, social media and incentivized lead capture forms.
If you’re wondering how inbound marketing can drive more customers to your website and increase ROI, contact us today at 845-353-7771 or submit a complimentary website evaluation, which focuses on user-friendliness, site construction, organic search engine rankings, SEO, content and inbound marketing.
