As we’ve mentioned before, having an effective email marketing strategy is one of the most successful ways to grow your business. Online retail is driven by email campaigns more than any other vehicle. We know that the many elements of digital marketing can get overwhelming, and email campaigns can be time-consuming when everything is done manually. That’s where email automation comes in.
Automated email takes your email strategy to the next level. It allows your organization to automatically send emails, triggered by a customer’s specific action, or at a designated time or date.
Relevance is crucial, and having emails automated based off of what a customer is doing is a surefire way to make them feel that the email is relevant to them. Relevant emails drive more revenue than broadcast emails that a customer might not feel applies to them.
STATS: Companies that invest in automation see 70% faster sales cycle times. Automated emails also have a 119% higher click rates than broadcast emails. An email that is timely, personalized and relevant is an email that will make sales and grow your business.
There are so many ways to utilize automated emails to augment your content strategy:
- Sending a new customer “welcome” email when they sign up for your email list or create a new account on your site
- Happy birthday or anniversary emails with special offers
- Reminders about abandoned shopping carts or expirations
- Promoting new or old previous blog posts
Take a look at your content strategy to see if there’s a part of the email marketing component that could be automated.
Make sure you have these emails sent at optimal times for your customers to take action based off of what you have observed in your Google Analytics account —it’s all about catching people at the right moment. And don’t forget to target your campaigns to the appropriate demographic using dynamic content.
Still unsure about how you should go about your email marketing strategy? That’s what we’re here for! Liqui-Site Designs knows just how important it is to land in your customer’s inbox. Not only do we have automated emails available through our email marketing services, but we also handle all other elements such as template design, copy development and more. Contact us to schedule a consultation about your email marketing automation plan.
