Photo Credit: meneamecomunicacions/flickr This past month, Google began to phase out the sponsored ads that normally appear in the right hand sidebar of the search engine results pages. Usually, Google’s ads are shown in a variety of positions, including the top, … Continue reading
Over the past several years, marketing has been moving away from traditional methods. With the rise of social media and instant communications, consumers can see past advertising gimmicks and pitches. They want authenticity, honesty and a clear purpose. Without a … Continue reading
If your business doesn’t already have an editorial calendar in place to organize the implementation of your content marketing strategy, it’s time to put one together. An editorial calendar, or content calendar, is a collaborative document that maps out the … Continue reading
Throughout the day, we’re constantly switching between devices. From mobile to desktop to tablet, the journey includes multiple vehicles. In fact, 90% of connected customers move between screens during their purchase pathway for everyday activities. This presents a trifecta problem … Continue reading
Across the board, digital agencies are attempting to make the move to a more agile process – an iterative approach to planning and guiding a project from conception through completion. But few understand what changes need to be made, how … Continue reading
Twitter’s latest update features a new algorithm, giving the timeline a total transformation. Instead of chronological tweets, users will now see tweets sorted by importance at the top of their timeline. Users will no longer need to scroll through hundreds … Continue reading
This cute little guy is one of the “Rocket Power” kittens. Hi Tor was able to find volunteer fosters who are able to provide a warm, quiet place for his mother and litter-mates. Fosters provide animals with plenty of good food, … Continue reading
Multiple elements make a website SEO friendly, so it’s easy to overlook some optimization opportunities. It’s great to focus on the big picture, but don’t forget about the small aspects because they can make all the difference. Internal Linking You … Continue reading
Meet the Parkway Pups! At only days old, these adorable pups were thrown away on the side of the Palisades Parkway. When found, they were soaked to the bone and cold from the freezing rain. Hi Tor was called right … Continue reading
Now there’s a way to support your favorite causes directly through YouTube. With its latest feature, YouTube allows users to donate to the video creator’s nonprofit of choice without even leaving the page. What’s The New Feature? Instead of using … Continue reading
