When creating copy for your brand’s digital marketing strategy a clear and consistent Call-To-Action (CTA) is super important. Whether you’re trying to get your followers to purchase, read a blog post, sign up or enter a contest, a strong CTA … Continue reading
Photo Credit: Mike Seyfang/flickr In today’s market, convenience and speed is key – especially when targeting millennials. This demographic knows what they want… and they want it now. Amazon has totally mastered the art of satisfying instant gratification with offerings … Continue reading
Photo Credit: brunosan/flickr There are plenty of good campaigns circulating social media on a daily basis, but there are a select few that we consider to be truly great. At Liqui-Site, we know how much thought and creativity goes into … Continue reading
Back in April, Google announced “Mobilegeddon,” a new ranking algorithm that boosts mobile-friendly pages in Google’s mobile search results. Naturally, there were some sites that benefited from the update, while others failed to adjust quickly enough. Here are a few … Continue reading
Technology is part of our everyday lives and some schools are trying to figure out how to best integrate it into their curriculums in order to prepare students. There are a lot of benefits to having technology and education work … Continue reading
Photo Credit: Mio Cade/flickr With the end of the year coming up, nonprofit organizations are devising strategies to boost donations during end of year appeals. We all know that email campaigns are a definite component of that strategy, but how … Continue reading
Last week, Facebook announced that they will be adding six, emoji-based buttons, called “Reactions,” that will accompany the “Like” feature on posts. Users will now have the option to click “love,” “haha,” “yay,” “wow,” “sad” or “angry” on each Facebook … Continue reading
Major credit card companies in the U.S. are making the switch to EMV technology to decrease fraud risk. EMV cards – EuroPay, MasterCard and Visa – have embedded chips, which are harder to duplicate than the traditional magnetic stripe. Almost … Continue reading
Having excellent customer service is highly important for any business. If a customer contacts your company to address a concern, the process should be as painless as possible; If not, you run the risk of losing business and getting negative … Continue reading
Photo Credit: melenita/flickr This past week Facebook announced four new marketing updates that have a ton of great benefits for marketers. One update in particular that could be extremely valuable for organizations is called Brand Awareness Optimization. The number of … Continue reading
