As you already know, Google constantly updates its algorithm in order to provide the best, most relevant search results for its users. Even though Google has said that it would not roll anything out that would impact rankings on the … Continue reading
Many organizations lack or don’t utilize feedback from clients and consumers. Measuring customer satisfaction or just getting to know your customers better through the use of surveys can lead to process improvement, new product development and a deeper relationship with … Continue reading
October is National Cyber Security Awareness Month, designed to engage and educate people about cyber security risks and responses. Our way of life today depends on critical infrastructure and the digital technology that operates it, making cyber security one of the most important priorities for all of us – and we each have a role to play. For emerging and established businesses that means doing everything you can to protect your organization, customers, and employees. Continue reading
We began providing SEO services for Watson Adventures, the leading scavenger hunt company in the U.S., shortly following the launch of their new website. Although the site looked great and functioned well on the front-end, the web design company they used had not optimized the site for search engines and it was not performing well online. Continue reading
Digital marketing strategies are becoming more sophisticated, and the brands that do it best know one thing – that integrated technology makes a world of difference. A campaign strategy has many moving parts but the goal of a talented digital … Continue reading
Google’s main focus is to provide the best and most relevant search results to its users, and local search is no different. It’s no surprise that Google is at it again with its most recent update to join Panda and … Continue reading
Watching videos friends, family, colleagues and celebrities douse themselves with buckets of ice water is certainly entertaining, and the “donate or dunk” nomination aspect of the Ice Bucket Challenge is one component that has provided so much momentum. I’ll admit … Continue reading
Even the shortest and most singular-objective brand campaigns require compelling content, and a strategy for creating and publishing that content to take advantage of every opportunity to deliver consistent messaging, align campaigns, and reduce marketing spend. The more you can … Continue reading
First, a little back story: Google launched the original Panda algorithm in 2011, and its primary goal was to reduce search engine rankings of low-quality sites — that is, sites that were not useful to a search query, or provided … Continue reading
Consumers today tend to do their research before making a big purchase or using a service for the first time. And with so many online review sites like Yelp, Google Places, TripAdvisor and the Better Business Bureau, it’s easier than … Continue reading
