Millennials, Generation Z: are they really all that different? The answer is a resounding yes—and if you want to market to each group effectively, you’ll need to internalize their defining traits and account for them in your marketing strategy. While … Continue reading
You’ve heard it before: a slow loading time can be deadly for your site. In fact, according to Google, conversions are directly correlated to loading times: and those conversions can fall by as much as 20% per second. This is … Continue reading
Starbucks, In-N-Out Burger, McDonalds—each of these fast food restaurants has a hidden menu that isn’t exactly top-secret, but certainly isn’t on public display. Ask an employee if there are any options beyond the traditional menu, and they’ll happily tell you. … Continue reading
Marketing Budget: How much should I spend on marketing? That question can be a tough one for any small to medium-sized business (SMB) to answer. But it doesn’t have to be a stumper—and it shouldn’t prevent you from launching a … Continue reading
Ah, summer love. From Justin Timberlake to the cast of Grease, everyone sings its praises. Summer love has the power to uplift, revive, and lay the foundation for even better things to come. And if your company’s website is attracting … Continue reading
You’ve built a website with great graphics and killer content. Now it’s time to put it in front of the right people. And one of the best places to find visitors for your site? Other websites. If you’re looking to … Continue reading
Checking your phone when someone is talking to you. Calling your date by your ex’s name. Try as we might, we all commit the occasional social faux pas. But on social media, they can seriously impact your business—increasing your exposure … Continue reading
You’ve considered keywords, cranked up content production, and pursued pay-per-click. When it comes to SEO (search engine optimization), it’s easy to just throw stuff at the wall to see what sticks. But the only thing that really works is a … Continue reading
For all of the industries that millennials have allegedly killed, this demographic is certainly worth marketing to. There are more millennials in the workforce right now than any other generation, with an expected $1.4 trillion in disposable income by the … Continue reading
Digital marketing has changed the way businesses promote their products and services—and it’s constantly changing. What worked yesterday may not necessarily work today, and to stay ahead of the curve, you have to keep your eyes peeled for what’s next. … Continue reading
