You put a lot of thought into your last email to that prospect. You chose every word carefully and even personalized it with information that showed you took the time to learn about their business. But how much thought did … Continue reading
At first blush, it might seem like healthcare and digital marketing couldn’t be farther apart. Your healthcare organization’s mission is to provide attentive, compassionate, expert care to those in need. Digital marketing, on the other hand, is all about sales … Continue reading
Love them or hate them, chatbots aren’t going away anytime soon. And if you’re a business owner, that may be good news. Chatbots can save you a significant amount of time and money, providing faster customer support that translates to … Continue reading
In today’s digital age, marketing is more competitive than ever. To combat this, many companies are adjusting their marketing approach to target customers more directly—a strategy called account-based marketing. If you’re not using this technique, you can bet that some … Continue reading
Augmented reality (AR) may sound like something out of a futuristic sci-fi movie, but it’s quickly taking off in the real world. What’s more, this technology is proving helpful in a variety of situations—from video games to business meetings to … Continue reading
Your company undoubtedly has profiles on Facebook, Instagram, and Twitter. It probably also has a blog and might even produce a podcast or videos for a dedicated YouTube channel. Having your irons in all these fires is meant to help … Continue reading
You’ve worked hard to galvanize your business’s search engine optimization (SEO). You’ve streamlined your site’s content, bolstered user experience, maybe even powered up your network’s operating speed. But all of a sudden, your SEO rankings have started to slip. You … Continue reading
Nowadays it’s not enough to just “be online”. Every day, across dozens of platforms, consumers are bombarded with such an overwhelming array of goods and services that it’s easy to get lost in the shuffle. While every detail of your … Continue reading
Ah, the infamous Google memo. It’s a story that sadly isn’t going anywhere, despite seeming like something that really shouldn’t be an issue in 2018. It all began in August of last year, when a Google employee named James Damore … Continue reading
6 Reasons to Hire a Digital Marketing Agency for High-Quality Work: Part 2 In the first installment of this two-parter, we gave you three reasons why hiring a digital marketing agency can be the most cost-effective and efficient approach for … Continue reading
